Middle Management Roles: Described Like Never Before

This entry is part 1 of 12 in the series Tech Company Casestudy

What is the job description of a software engineer? Software development. How much does it vary with the company? Very little. How about the job of a CEO? How much does it vary with the company? Very little. How about middle management? It is lot more complex: Many different titles and job descriptions. Different job descriptions for … Read moreMiddle Management Roles: Described Like Never Before

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Middle Management Roles: The Intended Audience

This entry is part 2 of 12 in the series Tech Company Casestudy

As I mentioned this is to bring clarity to the life of middle management professional under any title. There are many issues faced only at middle management level. There are many universal issues across geographies and industries. There are issues specific to industry, career stage and geography. I hope to trigger thoughts and get insights from: … Read moreMiddle Management Roles: The Intended Audience

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Org Structure Casestudy: A Technology Company

This entry is part 3 of 12 in the series Tech Company Casestudy

The organization chart: This is an imaginary company – PolarLight Inc. The company is into video based products and services. It has many products and services. It has many sets of products. The products are sold as individual products. They are also sold as group of multiple products together as solutions. The org chart shows: … Read moreOrg Structure Casestudy: A Technology Company

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The project OVES

This entry is part 4 of 12 in the series Tech Company Casestudy

Let us talk about the project OVES being executed in ‘Polar Light’ stated in this post. There is browser based video editor. If you access your account in polar lights site, you will get to the editor. And you can install tools on your laptop if you want. Hidden in this process is the cloud … Read moreThe project OVES

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Product Marketing Manager: The Job of Showing The Money

This entry is part 5 of 12 in the series Tech Company Casestudy

One of the key jobs of the product manager is to make the business case. She is passionate about a new service OVES. She has put in lot of effort to understand similar services, upcoming ones in market, think of differentiating features, estimating revenue potential and so on. For the project, she is going to do … Read moreProduct Marketing Manager: The Job of Showing The Money

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Marketing Director: Marketing Strategy For The Portfolio

This entry is part 6 of 12 in the series Tech Company Casestudy

Marketing Director: What Is He Up To ? The Portfolio As marketing director, he takes care of video software products and services portfolio. In the video products portfolio, OVES will be the first cloud based service. Apart from this, he is responsible for marketing of video related tools and online services. The customers include both … Read moreMarketing Director: Marketing Strategy For The Portfolio

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